Narrative First Approach Studio
Joshua
Peters
Creative Director.
Producer.
Strategist.
Strategy-led creative production. Vision through delivery.
Featured / 3 Year Partnership
Ankord Media
As Creative Director at Milan Kordestani's concierge creative agency, I built and ran the full content engine: YouTube, podcast, shorts across every platform, book launches, influencer campaigns, documentary production, and paid ads. End to end, from strategy and pre-production through post and delivery, while leading a global creative team.
Building a Founder's Media Machine
I launched Milan's YouTube channel from zero and scaled it to 75K+ subscribers in 18 months. Directed multi-cam podcast productions nationwide, then built the full distribution system: long-form cut into shorts pushed across YouTube, Instagram Reels, and TikTok. Produced direct marketing content for two published books, ran influencer campaigns, and supported public speaking engagements and his newsletter.
The Underground Therapist
Full documentary in development for The Doe / Narratives. 15 interviews, each a unique location and setup across the country. I led pre-production, directed all on-location shoots, and managed post-production across three editors on four continents. Sizzle reel complete.
TAZ AI Campaigns
I produced four AI-generated video campaigns. Wrote the scripts, directed AI video generation, edited, and delivered across platforms.
Author Brand + Book Marketing
I produced direct marketing content for Milan's two published books. Ran targeted influencer campaigns, social content, public speaking promo, and newsletter support.
Selected Work / Video
Podcast at Zohan's House
In-home podcast production. San Francisco. Multi-cam, natural light setup.
Professor Interview
Clean studio interview. Multi-cam, professional lighting and audio.
NYC Characters
Man on the street interview. New York City. Run and gun production.
NYC Characters II
Man on the street interview. New York City. Guerrilla style.
CES Summer Coverage
Event coverage and short-form content. Fast turnaround production.
Keom Protocol Explainer
DeFi education content. Scripted, produced, and edited.
Shorts / Clips
Book Launch Creative
Best Performing Short
Personal Favorite
Big Think + Animation
NYC Street
Hook
Clip
Selected Projects
Web3, Brand + Freelance
Content production, community building, and creative direction across DeFi protocols, NFT projects, and independent brands.
Mantis Medicinals
Creative Director. I designed and produced all creative assets: logo, brand identity, packaging, website, merch, and print collateral. Shaped social, PR, and community outreach.
Keom (formerly 0VIX)
Content producer for Polygon's native money market, the first DeFi protocol deployed on zkEVM. I created DeFi education content and video tutorials for YouTube and Instagram.
Fatties NFT
Marketing lead and community manager. I built and scaled a highly engaged community across Discord and Twitter, expanded the project's presence on Instagram and TikTok.
Espita Mezcaleria
I designed the full brand identity for DC's premier Oaxacan restaurant and mezcaleria. Logo, illustration, signage, menu system, and all print collateral.
Baby's First Bitcoin
Product concept, brand identity, and web design for a timelocked BTC gifting platform. The modern savings bond, reimagined for Bitcoin. Designed the full brand system including a certificate of gift generator.
Lucky De
Brand identity and web design for a no-loss DeFi lottery. Your money always comes back. Developed the concept, character design, visual identity, and landing page.
Bitman.Space
Interactive browser game built with AI tools. A Bitcoin-themed arcade experience inspired by retro gaming. Concept, design, and development.
RuBricks Dream
Interactive puzzle game built with AI tools. A space-themed Rubik's cube experience with leaderboards and ambient visuals. Concept, design, and development.
GOGOcoin
I handled content production and community management for a DeFi protocol on Polygon. Produced education content, video tutorials, meme campaigns, managed Discord and Twitter communities, and grew engagement and TVL.
Photography
Through the lens
Portraits, editorial, brand campaigns, and event coverage. Shot under the name BodhiFox Photography. Former White House Photography Office, Obama Administration.
AI Video + Content
Machine + human craft
AI-generated video production, b-roll, and experimental content. Tools include Midjourney, Runway, LTX Studio, ElevenLabs, and Higgsfield.
AI Music Video
Full AI-generated music video. Runway, Midjourney, creative direction and editing.
TAZ AI / Campaign
AI-generated video ad. Script, generation, editing, delivery.
TAZ AI / Short
AI-generated short-form content. Vertical format, social-first delivery.
Capabilities
What I do
Creative Direction
Defining the visual and narrative vision for brands, founders, and campaigns from concept through delivery.
Video Production
Multi-cam productions, podcasts, ad campaigns, documentaries, social content. Pre-production through post and delivery.
YouTube + Social Growth
Channel strategy, content systems, shorts pipelines, and paid campaigns that drive subscribers and real engagement.
Brand Identity
Logos, visual systems, packaging, and brand guidelines that make brands feel like themselves, only sharper.
Web3 + Community
Content production, community management, and growth strategy for DeFi protocols, DAOs, and NFT projects.
AI Video + Content
AI-generated campaigns, b-roll, and creative content using Runway, Midjourney, ElevenLabs, and more.
Photography
Executive portraits, editorial, brand campaigns, and events. Former White House Photography Office.
Post-Production
Editing, color, motion graphics, and multi-editor workflows built for speed, quality, and scale.
About
About me
Joshua Peters is a creative director, producer, and content strategist based in Los Angeles. He builds content operations from scratch, scales them, and leads the teams that run them.
The work is rooted in one idea: content only matters if someone actually watches it. That means strategy before cameras roll, systems that keep content moving after the shoot wraps, and equal attention to distribution and production.
For the past three years, Joshua has served as Creative Director at Ankord Media, where he built and ran the entire content operation for founder Milan Kordestani. YouTube, podcast, shorts, documentary, book launches, influencer campaigns, paid ads. Multi-cam productions directed nationwide, post-production managed across editors on four continents. Every project, end to end.
Before that, over a decade in Web3 and crypto, producing content and building communities for GOGOcoin and Keom (formerly 0VIX), and leading marketing for Fatties NFT. Creative Director at Mantis Medicinals, owning the full brand from identity and packaging through social and PR.
Earlier in his career, Joshua worked in the White House Photography Office under the Obama Administration and shot professionally for Vail Resorts.
Currently open to creative leadership roles in content, brand, and marketing.
Tools + Platforms
Get in touch
Let's work
together.
Shoot me an email at [email protected] and I'll get back to you.
Currently open to full-time roles and select freelance projects. Always interested in good creative problems.
Los Angeles, CA